Our English with Marketing Management Certificate and Diploma course will be beneficial for those who plan to become managers, establish businesses or take up a career in marketing. This course also helps students and working professionals who want to improve their English language skills through studying marketing management.
Objectives of the course:
- To help you improve your English language skills which will give you the confidence to effectively perform at the workplace or in future academic studies.
- To develop and practice the vocabulary and structures used in a business and marketing environment and provide an understanding of the commercial world.
- To enhance your English language abilities whilst improving your Marketing Management knowledge.
- To equip you with the necessary entrepreneurial or business skills needed in order to take advantage of global markets and profit from opportunities.
Course Details
|
Start Date: |
On demand |
|
Duration of the Course: |
2 to 36 weeks |
|
Hours per week |
25 |
|
Fees per week |
£260.00 |
|
Starts: |
Every Monday |
|
Cost: |
2-11 Weeks - £260.00 per week 12 Weeks - £3,000 (£250.00 per week) 24 Weeks - £5,760 (£240.00 per week) 36 Weeks - £8,280 (£230.00 per week) |
All course bookings include:
+ 1 month FREE English E-Learning after the course (worth £39)
+ Visits to related Industries every month (e.g. Chamber of Commerce)
Minimum age: 18 years old.
Entry Requirements: CEFR Level B1 (Pre-Intermediate).
Course Certification:
Up to 12 weeks – Spinnaker College Certificate.
24 weeks - Spinnaker College Higher Certificate.
36 weeks - Spinnaker College Diploma.
We will be seeking Edexcel approval in future for these units, in order to lead to either an HNC or HND (BTEC Level 4 and 5 qualifications).
English with Marketing Management
| Autumn - September | Winter - January |
| English 15hrs pw |
English 15hrs pw |
| Introduction 3.75hrs pw to Marketing Principles |
Marketing 3.75hrs pw Planning |
|
Sales 3.75hrs pw |
Marketing 3.75hrs pw Communications |
|
International 2.5hrs pw |
International 2.5hrs pw |
| Spring - April | Summer - June |
| English 15hrs pw |
English 15hrs pw |
| Market 3.75hrs pw Research and Intelligence |
Marketing 3.75hrs pw Management |
|
Social Media 3.75hrs pw |
Web / Digital 3.75hrs pw Marketing |
|
International 2.5hrs pw |
International 2.5hrs pw Business Communications |
Introduction to Marketing Principles:
• Introduction to Marketing.
• Marketing Basis.
• Marketing research.
• Customers and markets.
• 4 Ps in marketing.
• Market plan.
• Marketing Environment.
• Buyer Behaviour.
• Market audit.
Sales:
• Introduction to Selling.
• Difference between sales and marketing.
• Types of sales.
• Role of successful sales person.
• Essential and Advanced sales skills.
• Developing your own sales plan.
• Opening and Closing a sale.
• Recruiting and Managing sales force.
• Sales Negotiation skills.
• Selling in a cross cultural environment.
• Dealing with complaints and aggression.
• Understanding client behaviour.
Marketing Planning:
• Marketing orientation.
• The elements of the marketing mix.
• Marketing audit.
• The tools of strategic marketing planning.
• Segmentation, targeting and positioning.
• Competitive advantage analysis.
• Marketing research.
• Marketing objectives.
• Marketing budget and planning.
Marketing Communications:
• Introduction to marketing communications.
• Communication theory.
• Understanding how consumers process information.
• Customer decision-making.
• How marketing communications might work?
• Marketing communications: strategies and planning.
• Marketing communications: objectives and positioning.
• Managing marketing communications.
• Branding and the role of marketing communications.
• Corporate identity, reputation and branding.
• Financial resources for marketing communications.
• Evaluating marketing communications.
• Advertising and strategy.
• Advertising messages and creative approaches.
• Media behaviour and planning: delivering the message.
• Sales promotion.
• Public relations and sponsorship.
• Direct marketing.
• Integrated marketing communications.
Market Research and Intelligence:
• Identifying information needs.
• Reviewing existing & secondary sources of information.
• Understanding the components of market intelligence.
• Building a competitor profiles system.
• Planning a market survey.
• Market forecasting.
• Selecting appropriate methodologies.
• Using the internet to source and build market data.
• Using market information as a part of the planning process.
• Understanding the 10 steps of a market research project.
• Writing and designing an effective research brief.
• Managing relationship with external agencies.
• Analysing the data outputs.
• Drawing conclusions and making recommendations.
Social Media Marketing:
• Basic principles of Social Media.
• The influence of social media on business and society.
• Types of Social Media.
• Understanding social platforms – Facebook, Twitter and beyond.
• Identifying and engaging with online influencers.
• Content - understanding social currency.
• Measurement and evaluation.
• Managing a community.
• Managing online reputation.
• Social media monitoring.
• Social media policy.
Marketing Management:
• Contemporary Strategic Marketing Management.
• Global Marketing Management.
• Business to Business Marketing
• Public Sector Marketing.
• Not-for-Profit Marketing.
• Business to Consumer marketing.
• Ethics in marketing and international management.
• International Marketing.
• Services Marketing
Web / Digital Marketing:
• Introduction to Digital Marketing.
• Email Marketing.
• Running Effective Digital Campaigns.
• Search Engine Marketing.
• Online PR and Reputation Management.
• Principles of Website Design.
• Creating a Great Web Experience.
• How to Write for the Web?
• Affiliate Marketing.
• Integrated Digital Marketing.
• Managing Digital Teams.
• Digital Metrics and Analytics.
• Measuring and optimising digital campaigns.
• Future trends for digital media.
